I know what it takes to get your body ready for the stage. I know the level of commitment, dedication and sacrifice that is required. 

It's certainly not for everyone.

It took me 3 years and 6 shows to earn my Pro card with the WBFF.


This online COACHING service is suitable for women looking to compete with the WBFF, who are prepared to work and committed to the process. 12 months + weight training experience is absolutely essential.

If you are new to weight training then my LIFE program would be better suited to you.

Competing isn't for everyone and before embarking on this journey you need to ask yourself WHY?

If your intention is right and your WHY is solid then we do this with your health as a priority.

I follow an evidence-based approach & I am a WBFF PRO and registered WBFF TRAINER



Minimum 24 week commitment (inc 4 weeks post comp reverse diet)

  • Video interview & application process.

  • Goal setting, physique recommendations and show date recommendations

  • Personalised Training Program- designed to shape your body and work on the areas specific to you for the best size, shape and symmetry. 

  • Personalised meal plan week 1 of coaching to establish maintenance calories and tracking habits.

  • Then specific Macro guidance - subject to weekly changes depending on progress.

  • Free access to the MFP Mini-course
  • Free access to WBFF posing Guide E-Book
  • Detailed personalised Peak week plan.

  • Detailed personalised Show day plan

  • Access to private Facebook forum.

  • Weekly check-ins via google drive.

  • Email support.

  • Posing guidance and critique via videos and monthly 1-1 Zoom posing calls.

  • Weekly payment plan or upfront payment with discount options available


A good friend of mine recommended Ella and from our initial discussion, I felt like she was a great fit for what I was after. Rather than feeling like I was simply being put through a one-to-many large-scale coaching model, straight away Ella customised my training and nutrition to my needs and educated me on why I was doing certain things. Being aware of the purpose for everything is key for me, and Ella has a depth of knowledge that has given me so much more than a training and nutrition program. My approach to training has changed completely and I've learned the importance of rest and recovery and eating to fuel my body appropriately so that I have energy and clarity for work as well as for exercise.

Bec Carroll - 9th Place Bikini 35+

I met Ella briefly when I competed in my first WBFF competition and was impressed by her physique and her professional, no-nonsense manner. From the moment she sent me through the information and we had our initial consultation, I knew she would be an amazing coach. I believe that choosing a coach who is the right fit for you is an imperative aspect of your success, and Ella’s prompt, professional and thorough feedback, programs and check-ins were exactly what I want and need in a coach. During the 26+ weeks, I have now worked with Ella I have she has continued to exceed my expectations, not only in terms of service but also in her ability to strategically plan to ensure I not only met my goal but exceeded it well beyond my expectations. Ella is a genuine coach who cares about her clients and who I have, and will continue to, recommend to my friends and to anyone who is looking for an outstanding coach!

Margriet Orr - 4th Place Fitness 35+


Sam- WBFF GC 2017

When you make the decision to invest in yourself with a coach, I think there are a few things to look for. Strong knowledge, industry experience and someone who is open and honest and not afraid of a little bit of real talk. Ella is all of these things and more.

Taylor- WBFF Sydney 2018

Ella is an incredible coach with a wealth of knowledge on fitness, nutrition and getting the most from your body. Ella helped coach and support me through my very first bikini competition prep. A process that was gruelling both mentally and physically. It is with her guidance I made it to the finish line, stepping onto the WBFF stage and achieving a major life goal of mine. It is because of Ella I now have a greater intelligence around food, nutrition and energy balance. The way that I now approach how I move and what I eat has been completely transformed. I train smarter, eat wiser and live a life that is balanced. 

Brittany- WBFF GC 2017

Ella has extensive knowledge and experience with training and nutrition and also injury management which enabled me to train around my injuries and still get amazing results. Ella has taught me so much about nutrition, training and self-lovee and I helped me to transform my body and mind.








I am all about that BALANCED life.  

There is no quick fix! You need to ask yourself, is the way your eating and training now sustainable, can you see yourself doing this in 6 months, 12 months, 5 years?

Training and nutrition need to become a part of your everyday life. You need to nourish your body, treat it well, and learn to love and appreciate everything it is.

This where my Lifestyle Coaching can help you find BALANCE, with your health and fitness goals, your relationship with your body and with food.

This online coaching service is ideal for the everyday women, sick of yo-yo dieting, restrictive eating and battling with negative body image. This is a fully personalised approach! 



This a minimum 24-week commitment 

  • 24 Week commitment. 

  • Video consultation and goal setting via zoom.

  • Personalised training program updated every 4 - 8 weeks

  • Initial meal plan designed on your food preferences to establish your maintenance calories and teach you the habits for tracking success.

  • Personalised macronutrient targets, changed depending on progress.

  • Nutritional guidance and support around macros

  • Free access to the MFP Mini course
  • Mindset and self-love coaching, to finally deal with the inner critic.
  • Access to a private Facebook forum
  • Monthly Video coaching calls

  • Weekly technique feedback "Technique Tuesday"

  • Access to a library of exercise videos

  • Email support

  • Results-driven.

**You will need access to a gym


Within 2 days from sending my first email to Ella I had a programme, had my macros worked out for me and felt ready to get back into the gym. Ella inspired and motivated me 110% and also taught me to love myself and my body.

Gemma , UK

I have never been a big fan of weight training, but Ella makes it so enjoyable and seeing the different changes every week is incredibly encouraging. Just 7 weeks in and look leaner and feel healthier and happier every week.

Mary, Sydney

I had tried every diet and fad out there, I would lose weight but then put it all back on plus some.

whilst my body shape has changed and I have lost weight, my biggest change is my mindset. I am now more confident and have an appreciation for my own body.

Peta, Sydney




You have your training down pat you just need some guidance on nutrition, because its a mind field out there!

Low carb, high fat, paleo, vegan, high protein, low protein, are carbs bad! There is so much conflicting information its hard to know what to do.

My online nutrition coaching takes the guess work out of it and simplifies things into bite size (no pun intended) chunks.

I am all about BALANCE and flexibility so there is no cutting of food groups, unless you have an intolerance and there is no meal plan to follow.

I will teach you how to track your diet and break it down into macronutrients, not just calories.

I teach you how to take back control! 

Understand the nutritional value of ALL food and give you the power to CHOOSE what you eat and when you eat it. This is includes chocolate!

This online nutrition coaching program is suitable for all women whether its fat loss, maintaining your weight, building muscle or increasing your performance.

No previous experience with tracking macros is required, I teach you everything you need to know.

All thats required is an open mind and a willingness to learn.


Minimum 12-week commitment 

  • Phone/email consultation with goal setting​

  • Personalised Macronutrient targets changed depending on progress.

  • Nutrition coaching to find the approach that works for you.

  • Mindset and self love coaching to finally deal with the inner critic.

  • Weekly check-ins via google drive 
  • Access to private Facebook forum.
  • Free Access to the MFP mini-course

  • Be a part of a community of women all striving for BALANCE in life.

  • Email support.

  • Results-driven.

  • 12-week commitment


Ella has been an absolute godsend for me, she's helped me lose weight safely and steadily (still while eating foods that I love and having regular social nights out), and is teaching me how to self manage all of this on my own for the long term. She doesn't berate you for slip-ups, instead helps you to gain an understanding of why they happened in order to try to avoid them occurring again. She's designed my gym program (and frequently adapted it) to suit multiple recurring old injuries, and the results are fantastic, people I haven't seen in months didn't even recognise me at first. I would highly recommend her to anyone who is looking to keep weight off successfully and build a physique, she's worked absolute miracles for me and choosing her as my coach and trainer is one of the best decisions I ever made.

Jaz, Sydney

I signed up with Ella on my colleagues' advice. I was very hesitant in the start and thought tracking everything I eat and entering it will be way too hard. And yes initially it was but now it's just become a way of life! Ella is extremely responsive if you ask her a question and is always there to guide you... Her posts and videos are a great way to get some more motivation when you are feeling down and lost. Ella s approach is simple... she understands every individual is different and there are no quick fixes. All in all I have gained a lot and I am sure anyone who joins the program will. The group is great too as along with Ella they will also try and help when you have a question or are after a suggestion!

Pearl, Sydney