I know what it takes to get your body ready for the stage. I know the level of commitment, dedication and sacrifice that is required. 

It's certainly not for everyone.

It took me 3 years and 6 shows to earn my Pro card with the WBFF.


This online COACHING service is suitable for women looking to compete with the WBFF, ICN and IFBB who are prepared to work and committed to the process. 12 months + weight training experience is absolutely essential.

If you are new to weight training and tracking your diet then a 6-month "pre-prep" phase is essential.

Competing isn't for everyone and before embarking on this journey you need to ask yourself WHY?

If your intention is right and your WHY is solid then we do this with your health as a priority.

I follow an evidence-based approach & I am a WBFF PRO and registered WBFF TRAINER


Minimum 24 week commitment (inc 4 weeks post comp reverse diet)

  • Video interview & application process.

  • Goal setting, physique recommendations and show date recommendations

  • Personalised Training Program- designed to shape your body and work on the areas specific to you for the best size, shape and symmetry. 

  • Personalised meal plan week 1 of coaching to establish maintenance calories and tracking habits.

  • Then specific Macro guidance - subject to weekly changes depending on progress.

  • Free access to the MFP Mini-course
  • Free access to WBFF posing Guide E-Book
  • Detailed personalised Peak week plan.

  • Detailed personalised Show day plan

  • Access to private Facebook forum.

  • Weekly check-ins via google drive.

  • Email support.

  • Posing guidance and critique via videos and monthly 1-1 Zoom posing calls.

  • Weekly payment plan or upfront payment with discount options available


A good friend of mine recommended Ella and from our initial discussion, I felt like she was a great fit for what I was after. Rather than feeling like I was simply being put through a one-to-many large-scale coaching model, straight away Ella customised my training and nutrition to my needs and educated me on why I was doing certain things. Being aware of the purpose for everything is key for me, and Ella has a depth of knowledge that has given me so much more than a training and nutrition program. My approach to training has changed completely and I've learned the importance of rest and recovery and eating to fuel my body appropriately so that I have energy and clarity for work as well as for exercise.

Bec Carroll - 9th Place Bikini 35+

I met Ella briefly when I competed in my first WBFF competition and was impressed by her physique and her professional, no-nonsense manner. From the moment she sent me through the information and we had our initial consultation, I knew she would be an amazing coach. I believe that choosing a coach who is the right fit for you is an imperative aspect of your success, and Ella’s prompt, professional and thorough feedback, programs and check-ins were exactly what I want and need in a coach. During the 26+ weeks, I have now worked with Ella I have she has continued to exceed my expectations, not only in terms of service but also in her ability to strategically plan to ensure I not only met my goal but exceeded it well beyond my expectations. Ella is a genuine coach who cares about her clients and who I have, and will continue to, recommend to my friends and to anyone who is looking for an outstanding coach!

Margriet Orr - 4th Place Fitness 35+


Sam- WBFF GC 2017

When you make the decision to invest in yourself with a coach, I think there are a few things to look for. Strong knowledge, industry experience and someone who is open and honest and not afraid of a little bit of real talk. Ella is all of these things and more.

Taylor- WBFF Sydney 2018

Ella is an incredible coach with a wealth of knowledge on fitness, nutrition and getting the most from your body. Ella helped coach and support me through my very first bikini competition prep. A process that was gruelling both mentally and physically. It is with her guidance I made it to the finish line, stepping onto the WBFF stage and achieving a major life goal of mine. It is because of Ella I now have a greater intelligence around food, nutrition and energy balance. The way that I now approach how I move and what I eat has been completely transformed. I train smarter, eat wiser and live a life that is balanced. 

Brittany- WBFF GC 2017

Ella has extensive knowledge and experience with training and nutrition and also injury management which enabled me to train around my injuries and still get amazing results. Ella has taught me so much about nutrition, training and self-lovee and I helped me to transform my body and mind.

The Empowered Woman Academy is here!

Helping high achieving women get out of the dieting rat race and feel confident & comfortable in their body to overcome limiting beliefs and step into their own power and live a life of purpose.

Take me to the Course Info →

Within 2 days from sending my first email to Ella I had a programme, had my macros worked out for me and felt ready to get back into the gym. Ella inspired and motivated me 110% and also taught me to love myself and my body.

Gemma , UK

I have I’ve dropped over 8kg and at least 2 dress sizes. I came into the program with only one goal in mind, however, Ella has allowed me to realise how I can maintain what we've achieved without someone to check in with every day. How to think about my nutrition and get it right without tracking it in an app, how to get enough movement in my day without tracking it or reporting to someone. The shift in mindset and how to create long-lasting habits has been incredibly freeing.

G, Sydney

I had tried every diet and fad out there, I would lose weight but then put it all back on plus some.

whilst my body shape has changed and I have lost weight, my biggest change is my mindset. I am now more confident and have an appreciation for my own body.

Peta, Sydney